In thier own words: "It seems that everyone is excited about Augmented Reality and other technologies that are changing the world around us, but creating Interactive Experiences is difficult and extremely time consuming.
We want to make it easy for anyone, including non-techies, to Create Amazing Things.
Some of our early users are creating mobile games, silly novelties, interactive stories that let you choose your own adventures, educational experiences, and all kinds of business applications. As these early use cases evolve, they will inspire new ones, and there is no way to predict the amazing things that will emerge."
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